News and Blog

In the history of professional evolution, there are moments where a technology moves from being a “niche interest” to a fundamental requirement for survival. We saw it with the advent of the personal computer in the 80s and the internet in the 90s. Today, we are witnessing a shift that is far more aggressive and […]

Everyone is talking about GEO like it’s the end of SEO, but is it actually just the same thing with a new coat of paint? We dive into the “Zero-Click” reality of AI search and why your strategy might not need a total pivot—just a bit of a reality check.

Introduction: The Generative AI Era and the Marketing Industrys Love of New Acronyms The digital landscape is experiencing perhaps its most significant transformation since the advent of the search engine itself. Were entering what many are calling the generative AI era, a period defined not by lists of blue links, but by direct, synthesised answers […]

Adapting for the latest trends is never a good idea, and falling for this one could seriously affect your rankings.

AI has taken off, threatened jobs, but also brought in some incredible efficiency improvements. Should you take it seriously?

Everything now has “AI” attached to it. Is this hype or a new era in technology that will cure all ills?