by Andy Calloway | Jan 12, 2026 | Blog, front
It’s funny how quickly we pivot. A few years ago, the mantra in digital marketing was “long-form is king.” We were all writing these massive, 3,000-word definitive guides because the data seemed to suggest that search engines equated length with authority....
by Andy Calloway | Jan 8, 2026 | Blog, SEO Advice, SEO Mini Course
For two decades, the “Holy Grail” of SEO was the high-volume keyword. If a term had 50,000 searches a month, every marketer on the planet fought for it. But in 2026, chasing volume is a race to the bottom. With the rise of Zero-Click Searches and...
by Andy Calloway | Mar 4, 2025 | Blog, front
Skynet hasn’t taken over…yet. When I wrote this article last year (and no, I can’t believe I’d written it over a year ago, I thought I’d published it just before Christmas. Doesn’t time fly?), I was trying to offer a positive spin on the whole AI thing and pushing...
by Andy Calloway | Jan 22, 2024 | Blog, front
Artificial Intelligence (AI) has been a buzzword thrown around so frequently in 2023 that it’s beginning to feel like an overused cliché. It seems that every new product release is now adorned with the letters “AI” simply to appear current and...
