by Andy Calloway | Feb 12, 2026 | AI, Blog, front
The narrative around AI and jobs has been dominated by fear for years. But for the career changer—especially those in the 45+ demographic—the story of 2026 isn’t about replacement; it’s about amplification. Historically, every major shift in technology has...
by Andy Calloway | Feb 11, 2026 | AI, Blog, front, Relevant AI
In 2026, the question is no longer “Will AI take my job?” but rather “How fast can I evolve alongside it?” We have moved past the initial shock of generative AI into an era of Agentic Workflows—where AI doesn’t just suggest text, but...
by Andy Calloway | Feb 11, 2026 | AI, Blog, front
In the early days of Generative AI, prompt engineering was often dismissed as a “hobbyist” skill—a way to get a chatbot to write a funny poem or summarise a long email. But as we move through 2026, the corporate landscape has shifted. AI is no longer a...
by Andy Calloway | Feb 11, 2026 | AI, Blog, front
In the history of professional evolution, there are moments where a technology moves from being a “niche interest” to a fundamental requirement for survival. We saw it with the advent of the personal computer in the 80s and the internet in the 90s. Today,...
by Andy Calloway | Feb 11, 2026 | Blog, front, SEO Advice
It seems like every other week there’s a new acronym designed to make marketing managers lose sleep. The current champion is GEO, or Generative Engine Optimization. If you’ve been hanging around LinkedIn or sitting in on strategy meetings lately, you’ve probably heard...
by Andy Calloway | Jan 12, 2026 | Blog, Deep Dive
Introduction: The Generative AI Era and the Marketing Industry’s Love of New Acronyms The digital landscape is experiencing perhaps its most significant transformation since the advent of the search engine itself. We’re entering what many are calling the...
