by Andy Calloway | Mar 4, 2026 | AI, Blog, front, SEO Advice
There is a long and embarrassing tradition in every industry of credible, intelligent professionals staring at something new and declaring it nonsense. In 1995, Clifford Stoll, astronomer, cybersecurity pioneer and brilliant man by any measure, published a piece in...
by Andy Calloway | Feb 20, 2026 | Blog, SEO Advice, SEO Myths
In early February 2026, Google updated its documentation to clarify a “new” 2MB crawl limit for Googlebot. While some in the SEO community have reacted with alarm, the consensus from technical experts is clear: for 99.9% of websites, this change is a...
by Andy Calloway | Feb 11, 2026 | Blog, front, SEO Advice
It seems like every other week there’s a new acronym designed to make marketing managers lose sleep. The current champion is GEO, or Generative Engine Optimization. If you’ve been hanging around LinkedIn or sitting in on strategy meetings lately, you’ve probably heard...
by Andy Calloway | Jan 8, 2026 | Blog, SEO Advice, SEO Mini Course
For two decades, the “Holy Grail” of SEO was the high-volume keyword. If a term had 50,000 searches a month, every marketer on the planet fought for it. But in 2026, chasing volume is a race to the bottom. With the rise of Zero-Click Searches and...
