by Andy Calloway | Feb 11, 2026 | AI, Blog, front
In the history of professional evolution, there are moments where a technology moves from being a “niche interest” to a fundamental requirement for survival. We saw it with the advent of the personal computer in the 80s and the internet in the 90s. Today,...
by Andy Calloway | Feb 11, 2026 | Blog, front, SEO Advice
It seems like every other week there’s a new acronym designed to make marketing managers lose sleep. The current champion is GEO, or Generative Engine Optimization. If you’ve been hanging around LinkedIn or sitting in on strategy meetings lately, you’ve probably heard...
by Andy Calloway | Jan 12, 2026 | Blog, front
It’s funny how quickly we pivot. A few years ago, the mantra in digital marketing was “long-form is king.” We were all writing these massive, 3,000-word definitive guides because the data seemed to suggest that search engines equated length with authority....
by Andy Calloway | Mar 4, 2025 | Blog, front
Skynet hasn’t taken over…yet. When I wrote this article last year (and no, I can’t believe I’d written it over a year ago, I thought I’d published it just before Christmas. Doesn’t time fly?), I was trying to offer a positive spin on the whole AI thing and pushing...
by Andy Calloway | Jan 22, 2024 | Blog, front
Artificial Intelligence (AI) has been a buzzword thrown around so frequently in 2023 that it’s beginning to feel like an overused cliché. It seems that every new product release is now adorned with the letters “AI” simply to appear current and...
