by Andy Calloway | Jan 8, 2026 | Blog, SEO Advice, SEO Mini Course
For two decades, the “Holy Grail” of SEO was the high-volume keyword. If a term had 50,000 searches a month, every marketer on the planet fought for it. But in 2026, chasing volume is a race to the bottom. With the rise of Zero-Click Searches and...
